Atlas Tube makes structural steel tube used in the construction of large buildings like stadiums, warehouses, factories, and airport hangars. When Atlas opened a new facility rolling the largest hollow structural sections (HSS) available in North America, they created a single page ad promoting the new, larger facilities that can be built with their new Jumbo HSS. The ad that existed showed the exterior of a building that could be used multiple ways. I was asked to turn that ad into a two-page spread using the same headline. To build on the original concept, I laid out the interior of a space that’s being used in one third of the ad as a multi-story warehouse, one third as a factory, and in the last third as an airplane hangar.