MX sponsored a new symposium put on by the Global Thought Leadership Institute, promoting a new method of measuring thought leadership content and strategy. As part of the sponsorship opportunity, I created a series of three emails informing symposium attendees about the Thought Leadership Index. The sponsorship also gave MX the opportunity to host a booth to talk about thought leadership measurement with symposium attendees, so I created a booth backdrop as well, which served both as a backdrop and as a sort of billboard for the Thought Leadership Index. MX also provided initial scans to attendees, which were provided using a card with a QR code leading to a landing page where attendees could request the scan.