On a Day of Service in January of 2022, different teams from my organization were given different service opportunities, ranging from building care packages for unhoused people or spending time with veterans to pro bono marketing, design, or branding work. My team was tasked with creating the name and branding for an app for the Chicago Scholars, with the intended function of connecting Scholars in the program with Mentors who are able to help them with things like applying for scholarships or navigating the transition from high school to college.
This was one of seven concepts presented by two teams of creatives, and was one of the three final concepts presented to the students for them to choose from.