THOR Kitchen Appliances launched a new brand campaign, including refreshed visuals and a bold media campaign. Deliverables included magazine spread ads, social media, web ads, national and local newspaper placements, and out-of-home.

Shuriken is a product offered by Atlas Tube meant to be used to connect steel hollow structural sections (HSS). The product is welded to plates inserted into HSS columns so that on job sites, contractors just add bolts to connect the two columns. This decal was inspired by 3d chalk art, creating the inside of an HSS column showing Shuriken connecting two pieces of HSS.

Eco-Pole is a new product being launched by Atlas Tube, my client on this brochure project. Eco-Pole is a steel alternative to wood utility poles, offering better weather resistance, easier installation, and cost savings.

Atlas Tube makes structural steel tube used in the construction of large buildings like stadiums, warehouses, factories, and airport hangars. When Atlas opened a new facility rolling the largest hollow structural sections (HSS) available in North America, they created a single page ad promoting the new, larger facilities that can be built with their new Jumbo HSS. The ad that existed showed the exterior of a building that could be used multiple ways. I was asked to turn that ad into a two-page spread using the same headline. To build on the original concept, I laid out the interior of a space that’s being used in one third of the ad as a multi-story warehouse, one third as a factory, and in the last third as an airplane hangar.

Ray S. Kim is a forensic psychologist providing evaluations for the community and the court system. His work helps courts make decisions on sentencing, granting privileges, and community reintegration, keeping the community safer while protecting defendant’s rights. Inspiration for this design came from Rubin’s Vase, an optical illusion hiding twin faces on either side of the scales of justice.

The Second City Golf Club is one of a set of clubs launched by golf podcast and Youtube channel No Laying Up dedicated to building communities of like-minded golfers. The societies, known as “Roosts,” each hold events throughout the golf season.

Each Roost came up with their own name and logo. This is the logo for the Chicago Roost, now known as the Second City Golf Club. The stylized loop references the club’s location and the many golf courses accessible by train in the Chicago area.

ifabbri creative collective is a Vermont-based digital marketing agency. The client wanted to incorporate imagery from Camel’s Hump, a mountain close to the headquarters of the agency, and to build a more fleshed-out color pallet than they had been using. The word mark and logo mark were hand lettered, to give more of a hand-crafted feel to the brand, and the colors chosen are meant to evoke the natural surrounding of the agency and to tie in to the topographical imagery used.

Z Modular builds modular, stackable housing. They’ve launched several apartment complexes in and around Phoenix, AZ, creating affordable housing that’s built in stages before being put together on-site. They use two primary layouts for their housing structures. The FLATZ series consists of several three-story garden-style walkup buildings surrounding a separate clubhouse with a fitness center and an outdoor pool. The FUZE series features a five-story wraparound complex with a rooftop pool and an amenity tower. I was asked to create a series of email templates for both FLATZ and FUZE to reach out to prospective and current residents about the apartment complexes.

MX sponsored a new symposium put on by the Global Thought Leadership Institute, promoting a new method of measuring thought leadership content and strategy. As part of the sponsorship opportunity, I created a series of three emails informing symposium attendees about the Thought Leadership Index. The sponsorship also gave MX the opportunity to host a booth to talk about thought leadership measurement with symposium attendees, so I created a booth backdrop as well, which served both as a backdrop and as a sort of billboard for the Thought Leadership Index. MX also provided initial scans to attendees, which were provided using a card with a QR code leading to a landing page where attendees could request the scan.